After receiving a degree in fashion design from Paris’ prestigious Studio Berçot, Goen Jong returned to Korea to launch her eponymous label in 2012 based on her
7 years experience in Paris. Majoring in lingerie, the designer presents the juxtaposition of architectural silhouette and refined romanticism, reinterpreted by her own
feminine touch.


GOEN.J immediately made its headway into the international market, first recognized by prestigious retailers such as Opening Ceremony and
Harvey Nichols Hong Kong. In 2014, despite being an emerging designer brand, the label entered in all branches of Barneys New York and has rapidly reinforced its
standing across Europe and the US.