The brand name TELA originates from the fabric weaving terminology, where
TELA - in Italian - stands for a simple fabric construction, which though
simple implies a texture.
Creative Director, Federica Mora, is the woman behind the brand Tela.
Currently based in Verona, she had been working into product merchandising of
international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara
and Cerruti, precisely, influenced her tailoring background.
In 2009 she founded
Tela aiming to express a contemporary look trough a constant balance between
classic cuts and contemporary shapes, always with a clean and minimal