The brand name TELA originates from the fabric weaving terminology, where

TELA - in Italian - stands for a simple fabric construction, which though

simple implies a texture.

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Creative Director, Federica Mora, is the woman behind the brand Tela.

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Currently based in Verona, she had been working into product merchandising of

international brands such as Max Mara, Cerruti and Dolce&Gabbana. Max Mara

and Cerruti, precisely, influenced her tailoring background.

 

In 2009 she founded

Tela aiming to express a contemporary look trough a constant balance between

classic cuts and contemporary shapes, always with a clean and minimal

approach.

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