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Boutique HARAJUKU was founded in 2003 by owner Connie Yi.

In the midst of searching for a unique and timeless jacket, she realized how limited timeless and avant-garde jackets were out there, only to find extravagant price tag designers that an early 30's career woman could not afford. 


Connie’s experience in the fashion industry from Celine to working in high-tech business marketing, and studying fine arts in college had inspired and encouraged her to create a friendly affordable, multi-brand boutique that offers a mixture of avant-garde, classy, and modern edgy concept store.  


Every season she aspires to search for new fresh designers from Seoul, NYC, Milan, and Paris. Her mission is to find the inclusive, functional, travel-friendly, and timeless state of art collections.  Everything is carefully hand-picked imagining to styling specific clients.


Passion & Mission

Connie’s heartbeats finding and styling the right outfits for each customer. She becomes breathless and excited

when she finds love at first sight new collections.


Our mission is to create a friendly and best shopping experience for all our clients. Each of our stylists will note

and update what were our clients' favorites and wants.


The first store was opened in the heart of San Francisco Japan Center from 2003 to 2014. 


2008 to current: The second store was opened in the heart of Silicon Valley San Jose in Santana Row shopping center.

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